PowerAde: A Story of Health & Performance

Our PowerAde campaign images of local celebrity athletes who are recognize to their commitment to good health and performance. As the only sports drink with four electrolytes, the storyline shared the tale of Guam’s competitive local athletes who drink PowerAde to stay hydrated and at peak performance for workouts and competitions.

Coca-Cola (Guam) & Foremost Foods, Inc.: A Beverage for Every Day of the Year
This annual calendar project highlights top brands from The Group of Companies, specifically Coca-Cola and Foremost Foods, Inc., by aligning beverages with seasonal events. March’s active schedule featured PowerAde for Guam’s athletic events. As summer began in May–June, FUZE Iced Tea and Foremost’s Paradise Sun iced tea took the spotlight. July–August closed the season with the fruity flavors of Coca-Cola’s Fanta. The calendar celebrated Guam’s tropical lifestyle and promoted the perfect beverages to stay cool year-round.

Guam Regional Medical City: Employee of the Quarter Program
The introduction of an employee recognition program included short bios describing each winner’s outstanding qualities and contributions to the hospital. My role was creating copy that accompanied the visuals and told the recipients’ story. All four annual winners would be featured on the hospital’s social media platforms.