Guam Memorial Hospital: Rebranding Campaign
I led a successful healthcare rebranding campaign for Guam’s only public hospital, creating a cohesive brand identity across digital platforms, internal messaging, and recruitment materials – all without a dedicated marketing budget, relying instead on strategic social media and earned media coverage.
As part of the hospital’s rebranding effort, the GMHA Lifeline Newsletter – the hospital’s monthly internal publication – received a complete redesign to align with the new brand identity and color palette. Originally distributed as a basic Google Doc link, the newsletter was upgraded to a professionally designed, printable PDF format, quickly becoming a favorite among staff. The new layout doubled the page count to include vibrant photo galleries, employee birthday shout-outs, and timely hospital news – strengthening internal communications and staff engagement.
Guam Regional Medical City (GRMC): Updated Branding Guidelines Book
I completed a thorough overhaul of GRMC’s Brand Management Guidelines, which hadn’t been updated in several years. After a comprehensive review of the existing content, I identified gaps, outdated elements, and areas needing clarification. The revised guide features clear, easy-to-follow language along with visual aids—including diagrams, photos, and branded graphics—to illustrate the proper use of the hospital’s logos, color palette, typography, and slogans. The result is a modern, user-friendly branding resource that supports consistency and accuracy in all internal and external communications.
Foremost Foods, Inc.: Rebranding Campaign
Foremost Foods, Inc., one of Guam’s most trusted and recognizable names in food and beverage, set out to revitalize its brand and celebrate the products generations grew up with. I served as producer, copywriter, and talent scout for the campaign, which blended nostalgia with fresh creative energy. Partnering with local musicians, I helped create a catchy new jingle, print ads, POS/POP materials, and a commercial that aired on TV and in local movie theaters. The campaign highlighted Foremost’s complete product line while showcasing the island beauty of Guam—a perfect blend of tradition and tropical charm.
Foremost Foods, Inc.: New Product Launches
As Foremost expanded its lineup of Guam favorites, I worked with the art department to develop logos for the new products and accompanying packaging. Foremost Ice Cream was reimagined with a creamier recipe and a premium look, launching it under the new name, Indulgence Ice Cream. I also created the Marketing and Public Relations campaign for a wave of first-time products for Foremost, including Blend Iced Coffee, the company’s first foray into the coffee market; Fruita, a refreshing fruit juice drink; Quench, Foremost’s first bottled water; and a cool, crisp iced tea called T. Each product launch blended Foremost’s trusted legacy with fresh, flavorful innovation—proving once again why it’s the brand Guam grew up with.
vitaminwater: Coca-Cola (Guam) Marketing Campaign
To connect with Gen Z and young millennials, we launched a series of short, quirky 15-second radio spots for vitaminwater—each one bursting with humor, attitude, and just enough weirdness to keep listeners hooked. These mini-commercials matched the brand’s signature voice: clever, colorful, and just a little unexpected. The campaign resonated instantly with our target audience, dramatically boosting sales among young buyers. Turns out, when hydration comes with personality, people listen.
